Beth by PleasePray — SMS Privacy Policy

1. What This Policy Covers

Beth is an AI prayer assistant offered by PleasePray that helps Catholics create prayer intentions ("prayer crusades"), track answered prayers, and receive occasional prayer-related updates via text message. This policy describes:

• The information we collect when you interact with Beth by SMS or MMS.
• How we use that information.
• How we protect it.
• Your rights and choices, including how to stop receiving messages.

This policy supplements any other privacy notices we provide on our website (pleasepray.app) and the PleasePray mobile web application.

2. Information We Collect

When you opt in to Beth's SMS Program, we collect the following categories of information:

Mobile phone number. We collect the mobile number you provide at opt-in so we can send and receive messages with you. We also record the date, time, method, and consent language shown at the moment you opted in. This consent record is retained for a minimum of five (5) years as required under the Telephone Consumer Protection Act (TCPA).

Message content. We store the text of messages you send to Beth and the replies Beth sends you. This may include a prayer intention, the name of a person you are praying for, the saint you have chosen as intercessor, and any story or context you share. If you send an MMS image (for example, a photo to accompany a prayer crusade), we store that image.

Conversation metadata. We store timestamps, message identifiers, delivery status, and the channel (SMS or MMS) of each message to operate and debug the Program.

Prayer and campaign activity. If you create a prayer crusade via Beth, we store the campaign title, prayer goal, saint selection, associated image (if any), and subsequent prayer counts — the same information we would store for a campaign created on the PleasePray website.

Language and regional preferences. We detect the language of your messages (English or Spanish) so Beth can respond in kind.

We do not collect, and do not ask you for, payment card numbers, bank account details, Social Security numbers, passport numbers, or government identifiers through the SMS Program. Beth does not process donations over SMS.

3. How We Use Your Information

We use the information described above only to:

• Deliver the messages you have opted in to receive, including Beth's replies to your messages, prayer milestone notifications, campaign lifecycle check-ins (for example, at 30, 60, and 90 days after a campaign is created), and answered-prayer testimonies you request.
• Create, update, and display the prayer crusades you ask Beth to build, including on the public campaign page at pleasepray.app/r/[slug] if you choose to share the link.
• Honor opt-out requests and maintain a suppression list so we do not re-contact numbers that have opted out.
• Monitor service quality, investigate bugs, enforce rate limits, and improve Beth's conversational accuracy.
• Comply with applicable law, including TCPA recordkeeping obligations and lawful requests from authorities.

We use Anthropic's Claude API to generate Beth's replies. Messages you send to Beth are transmitted to Anthropic for the sole purpose of generating an immediate response. Anthropic processes these messages under its own API terms and does not use them to train its models.

We use Twilio, Inc. as our SMS/MMS carrier to transmit messages between you and Beth. Twilio processes mobile phone numbers and message content solely to deliver messages, as permitted by carrier requirements.

4. How We Share Your Information — and How We Do Not

We do not sell your personal information. We do not rent it. We do not share it for marketing or promotional purposes.

No mobile information (including your phone number, SMS opt-in status, and the content of text messages) will be shared with third parties or affiliates for marketing or promotional purposes at any time. This commitment applies to all SMS Program participants and is not subject to exceptions.

We share information only in the following limited circumstances, and only to the extent necessary:

• Service providers acting on our behalf. Twilio (SMS/MMS delivery), Anthropic (Beth's reply generation), Supabase (database and storage hosting), and Vercel (web application hosting). Each is bound by a written agreement or published terms that limit use to providing the service to us.
• Public prayer crusades you create. If you ask Beth to create a prayer crusade, the campaign title, story, image, intercessor, and prayer count are displayed on the public campaign page at pleasepray.app/r/[slug]. Your phone number is never shown on the public page. You can ask Beth to delete the campaign at any time.
• Legal compliance. If required by subpoena, court order, or other valid legal process, or to protect the rights, safety, or property of PleasePray, our users, or the public.
• Business transfer. If PleasePray is acquired, merged, or reorganized, your information may transfer to the successor entity under the same privacy commitments described here. We will notify you before your information becomes subject to a materially different policy.

5. How We Protect Your Information

We use commercially reasonable administrative, technical, and physical safeguards to protect your information, including:

• Transport encryption (TLS) for all data in transit between Twilio, our servers, Anthropic, and your device (to the extent supported by the carrier).
• Encryption at rest for phone numbers and sensitive conversation content stored in our database.
• Signed webhook verification so only legitimate Twilio traffic can trigger Beth.
• Rate limits and access controls to prevent abuse and limit insider access to message logs.

No system is perfectly secure. If we discover a breach that affects your information, we will notify you as required by applicable law.

6. How Long We Keep Your Information

• Conversation logs: Retained for up to ninety (90) days, then automatically deleted, unless a longer period is required for legal or safety reasons.
• Opt-in and opt-out records: Retained for a minimum of five (5) years to comply with TCPA requirements.
• Prayer crusade content: Retained for the life of the crusade plus any archival period, unless you ask us to delete it.
• Suppression list entries (numbers that have opted out): Retained indefinitely so we do not re-contact you without fresh consent.

You can request earlier deletion of your personal information by emailing support@pleasepray.app. Some records (such as opt-out suppressions and legally required consent logs) cannot be deleted without compromising compliance.

7. Your Rights and Choices

Opt out at any time. Reply STOP, UNSUBSCRIBE, CANCEL, END, or QUIT to any Beth message (Beth's number is +1 (772) 946-1131). We will send one confirmation message and will not send you further SMS messages from the Program. If you want to rejoin later, you will need to opt in again.

Get help. Reply HELP to any Beth message at +1 (772) 946-1131 for support information, or email support@pleasepray.app.

Access, correction, and deletion. You can request a copy of the personal information we hold about you, ask us to correct inaccuracies, or ask us to delete it, by emailing support@pleasepray.app. We will respond within thirty (30) days.

California, Colorado, Virginia, Connecticut, Utah, and other state residents. You may have additional rights under state privacy laws (for example, to know, delete, correct, or opt out of "sales" or "sharing" of personal information). PleasePray does not sell personal information and does not share it for cross-context behavioral advertising. To exercise any state-law rights, email support@pleasepray.app with the subject line "Privacy Rights Request."

8. Messaging Fees and Carrier Practices

Message and data rates may apply based on your mobile plan. PleasePray does not charge you to receive Beth messages, but your carrier may. Message delivery is subject to your carrier's terms and coverage; carriers are not liable for delayed or undelivered messages.

9. Children

Beth's SMS Program is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, contact support@pleasepray.app and we will delete it.

10. Changes to This Policy

If we materially change this policy, we will post the updated version at pleasepray.app/sms-privacy and update the "Last Updated" date above. For material changes that affect how we use your information, we will also send a notice to active Program participants.

11. Contact Us

PleasePray, Inc. (Deo Duce Ventures Inc.)

Email: support@pleasepray.app

Website: pleasepray.app

Beth SMS number: +1 (772) 946-1131

For SMS-specific questions, reply HELP to any Beth message.